EUROPEAN COMMUNICATION MONITOR 2021

Your opinion counts – represent your country and organisation in the largest annual survey on strategic communication and public relations worldwide!

The survey, now in its 15th year, addresses digitalisation and digital infrastructures in communications, video conferencing and virtual events, as well as future roles of communication practitioners and strategic issues in the profession.

We are interested in the opinions of communication practitioners working in organisations and consultancies. It will take between 10 and 12 minutes to answer the questions. All participants are entitled to receive the full report of the results for free and can enter a prize draw for 10 top-rated JBL Headphones (Tune 500BT Bluetooth with microphone for videocalls or music) – a must-have gadget.

The European Communication Monitor is led by professors from renowned universities within the framework of the European Public Relations Education and Research Association (EUPRERA) together with the European Association of Communication Directors (EACD). Data protection policy: The ECM uses a standardised questionnaire. Data is collected anonymously and participants cannot be identified based on their answers. No data will be provided to anyone outside the research team.


Research team
Ansgar Zerfass, Prof. Dr., Leipzig University (GE) – Lead Researcher (Contact); Ralph Tench, Prof. Dr., Leeds Beckett University (UK); Dejan Verčič, Prof. Dr., University of Ljubljana (SI); Ángeles Moreno, Prof. Dr., University Rey Juan Carlos, Madrid (ES); Alexander Buhmann, Assoc. Prof. Dr., BI Norwegian Business School, Oslo (NO)

National research contacts and professors
Stefania Romenti, Milan (IT), Sonia Sebastiao, Lisbon (PT), Valerie Carayol, Bordeaux (FR), Sandrine Roginsky, Anne-Marie Cotton, Louvain / Ghent (BE), Kevin Hora, Dublin (IE), Jesper Falkheimer, Lund (SE), Finn Frandsen, Aarhus (DK), Oyvind Ihlen, Oslo (NO), Vilma Luoma-Aho, Jyväskylä (FI), Waldemar Rydzak, Poznan (PL), Denisa Hejlova, Prague (CZ), Sabine Einwiller, Vienna (AT), Alexandra Craciun, Bucharest (RO), Milko Petrov, Sofia (BG), Ana Tkalac Verčič, Zagreb (HR), Danijela Lalic, Novi Sad (RS), Clio Kenterelidou, Thessaloniki (GR), Ayla Okay, Istanbul (TR), Marina Shilina, Moscow (RU), Christian Burgers, Amsterdam (NL), Mariana Sueldo, Vilnius (LT), Nino Coric, Mostar (BA)

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